Chapter 3

In the discussion of P.R. ethics there are roughly three main distinctions: Absolute, Existential and Situational.  Absolutists think that there is a set view of right and wrong.  Existentialists make choices based on the immediate practical choice.  Situationalists make choices based on what will hurt the least.  Every P.R. practitioner must decide what is ethical with the use of these ideas.  Have no fear though because there are P.R. boards in place to keep people in line.  There is the PRSA (Public Relations Society of America), IABC (The International Association of Business Communicators) and IPRA (The International Public Relations Association).   In Public relations there carries a certain responsibility. Talking to the public can lead them in a direction.  We have to make sure its the right one.

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