Chapter 4

The two major forms of public relations are located in departments and firms. Departments are often called other names including corporate communications, external affairs orcommunity relations.  They offer communications marketing and blog work for a specific company.  In these there are sources of friction.  Legal, human resources, advertising and marketing.  There are also public relation firms that work independently.  These companies provide the services of marketing communications, executive speech training, research and evaluation, crisis communication, media analysis, community relations, events management, public affairs, branding and corporate reputation, and financial relations.  There is an added focus on ethics for p.r. firms


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