Social Networking as an Advertising Tool

Currently I am directing a student production of Bernard Pomerance’s “The Elephant Man” and I have taken on the daunting task of promoting the show.  In the past, the most simple means of advertising for a production where posters and handouts.  Designing a publication and promoting it is still a necessary process, but in this increasingly fast-moving world, the chances of catching someones eyes in the rush of the day is growing slim.  I have noticed though, that social networking sites such as Facebook and Twitter are an invaluable source of promotion.  ( ) ( )Housing the event under a parent organization provides free advertising and an effective monitoring system. The site will send invitations to the groups members or those that are friends of the individual creating the event page. This system also allows your guests to RSVP, so you can begin to tallying a number of those attending.  This system works as effectively as the word of mouth and can provide a free and useful service. I know that Facebook will link your event to other individuals of interest if you utilize the free advertisement option.  The online presence is as effective as a flyer or half sheet.  In many was these websites work as effectively as a hardcopy publication.

With Twitter you have the option to promote the event from your own mouth to the rest of the world. Twitter is an incredibly large community and is often monitored by large businesses and organizations. If you can get someone of prominence to promote the event, it can mean big numbers.  Once again the service can provide an outcome as positive as a tangible piece of promotion. The only downside is that with the massive amounts of “tweets” being produced every second, yours might get lost in the rough. ( )


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