Archive for the ‘Assignments’ Category

Top 10 things that I learned in PR

During this past semester I have learned several things that I believe will help me succeed in the real world

1.  I discovered the power of social networking and how its going to play a pivotal role in public communication.

2. I learned the responsibility of keeping a blog and navigating new technologies. (Their new a least to me)

3. I’ve learned the importance of ethics and morality in the P.R. career

4. I have been trained to write a news release, something I will be doing not to long from now.

5. I discover how important writing is to public relations and successful communication

6. I understand the clear difference between marketing, advertising and P.R.  I also understand how they are similar.

7. I learned the power of twitter and though I still don’t like it, its usefulness’s is clear.

8. I learned that there are a wide variety of publics and a specific campaign must be geared toward each.

9. I understand what goes on in corporate and firm based P.R.  I also learned how they are different.

10. I’ve learned to spot campaigns and observe successes and failures in everyday P.R. that is exposed to me.

It’s been a successful class and I hope to utilize the information I received in clear and professional way.

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48 hours of twitter

http://twitter.com/wickedpr, http://twitter.com/RossWeber, http://twitter.com/jeremyddot I have included these the addresses from twitter because I feel that they are good examples of different kinds of PR pages available on twitter.  My account is http://twitter.com/kwigley2.  Now for my feelings on another 48 hours of twitter.  I have to be honest, I can’t stand twitter.  I know that people love and that it is a valuable tool for communication, but that’s not how i work.  I want face to face communication and I don’t like talking with individuals without hearing their voice.  That aside, I didn’t see much of a change on twitter scenes I was on it two months ago.  The comments seem to remain the same, the content is all that has changed.  Surprisingly enough I’ve had a few people fallowing me that I didn’t know where tweeters. I had a little more trouble tweeting this time around because I have a show (Man for All Season at the Center for Art and Theatre, 7:30PM), a test, and an accreditation rep checking out the theatre department.  I’d find myself setting and writing what ever I could.  I just can’t get into twitter, I never change my facebook status or alert people top what I’m doing, I’m just not on the computer that much.  But I do think it is a good system and at the end of the day it makes people feel closer to others and that’s a feeling that can’t be measured.  I’m happy its around and so I say farewell for now twitter, I just might stop by and tweet some time.

Interview with Lauren Jones Crawford

I interviewed public relations practitioner Lauren Jones Crawford of Three Atlanta earlier this afternoon.  The fallowing is a summoryof her answers to a several questions.

Q. What was your average work week like?

She said that her work evolved media relations, pitching ideas, working with writers, setting up interviews and doing fallow ups.  She also stated that she would often work with press releases.

Q.What was a project that you were particularly proud of?

Lauren related a story about a health tech company that was moving from a private to a public organization.  Their competitors began to claim that this was a bad move.  She and her team created company inserts, website techniques and interviews to allow for the voice of the business to be heard.

Q.What is the importance of writing in p.r.?

She stated that writing may be the most important element to successful public relations.  She feels that an individual needs to be able to write well and that often a writers ability determines their credibility.  Lauren also said that a writers work can attract other qualified writers.

Q.What are three tips you’d give to someone just starting out?

1: Have writing samples available.

2: Build good relationships with writers and editors

3: Do research to spot current trends.

Q. How do you stay up to date?

Lauren reads journals and new sources everyday.  She says good examples are PR News, the Wall-street Journal, and regional newspapers as well.  She says to try and see the world as a whole and that social networking is a great tool to use.

Q. Where did you work?

Lauren worked at Three Atlanta.  The website is www.3atlanta.com

Q. What is your definition of P.R.?

“Being a business partner to your clients.  Being a vehicle to help get your clients point of view across and addressing issues that matter to them.”

Q. How does your college training compare to your job requirements?

She said that real world work is a new experience but that her education has great helped her be successful.

Thank you once again to Lauren Jones Crawford.

Socail Media Throwdown

I have just listened to part of the Pod cast Social Media Throwdown with host Albert Maruggi.   The show discussed the idea of a personal brand and how if should function in a corporate setting.  The guests were Hajj Flemings and Geoff Livingston.  Hajj Flemings is a proponent of the brand and has written a book about the idea entitled “The Brand YU Life”.  He claims that it is important have a good image of yourself and strong on-line presence.  He states that this image is based on character and not necessarily reputation.  The other guest felt agreed to some of Flemings points but commented that individuals must be part of a team and that their job is to serve the company, not just themselves.   Flemings went on to say that a good company should “Grow employees”, meaning that whats good for the company should be good for the employee.   One of Livingston’s points was that when he hires he searches for past employers and coworkers, stating that a good face doesn’t necessarily make a good worker.  He expects workers to give 101 percent while at work.  Fleming agrees but thinks that personal will being makes a good system.  Later in the pod cast, an individual on Tweeter asked what to do if a company seem dangerous to ones own brand.  Livingston states that you can only control your own position and to do the best you can.  He also relates to something said buy Seth Godin in that individuals will leave so companies need to take care of them.

Seth Godin’s “Tribes”

Author Seth Godin has written a new book entitled “Tribes” discussing the various changes according in social networking and media/public interaction.  I watched a filmed version of a lecture he did promoting the book.   I understood some ideas and others eluded me, but the his premise seem none the less interesting.   He describes the concept of modern “tribes” as a digital equivalent to the cultural meaning of the word.   People who read others blogs and follow their posting are considered to be in their tribe.  Subcultures and groups of interest are our modern tribes.  He relates to fans at a Star Wars convention as being members of a specific tribe.  These classifications have always existed, but with the emergence of mass media and information technology, the power of these groups is growing.  For the first time in history, interactions between these groups are not subject to convention dates or magazine and ticket prices.  The Internet revolution has created an instant availability to anyone interested or concerned with a certain idea. His book explains this evolution and offers ways to survive in this new area.  Interestingly enough Godin discuses the fact that the television and radio generation is somewhat disappearing.  This is not to say that the people are watching less T.V., but the advertising power of television is slowly declining.  Social networking and the Internet have begun to dominate the ways in which we think and understand our world.  Individuals who wish to succeed in marketing, advertising or in our case, P.R. will need to evolve with it.

My Top Ten

So, I’m not going to claim to be an expert on how to get a job, but I have one so that’s got to be worth something right?  Well even so, I do have a list of my ten favorite tips on how to get a job. 

1. Make sure that your resume is only a page.  There are people who have been working for decades and only have a page.  You don’t want to seem full of yourself.

2. Include your major GPA instead of your overall.  A P.R. firm probably doesn’t care what you made in astronomy.

3. Tell your references that your including them as references.  It’s common courtesy.

4. Keep an eye on your wordage. The resume is a summery of what you’ve done, not a novelization.  That ties back to the one page issue.

5. If you name is a unique one, congradualations but we might not know how to say it.  Including a pronunciation can be helpful.  If you name is John, you might not need it.

6. Research your company.  If your going to work there you should have an idea of what they do.

7. Dress nicely to an interview.  Put your best self forward.

8. If its a phone interview ask before hand what to if the call gets dropped.  Phone tag is not how you want to handle an interview.

9.  Have good posture if you can.  It doesn’t effect your job skill but anything  will help during an interview.

10. Always send a thank you note to your interviewer.  It’s a good way of showing that your a nice person.

These are some of the things that I really thought were good ideas and I hope they help you.  Remember that anything help you, no matter how out there it may seem.

Waging the dog

The film “Wag The Dog” presents an amusing yet frightening view of the world of public relations and spin.  I’ll begin with the first order of business by stating that I believe that this story fallows the Situational value the philosophers three orientations.  My assessment is based on their idea that the end justifies the means.  This is not to say that it doesn’t have hints of the other two ideals, Conrad’s views often take onan absolute stand point and the unorthodox maner by which they pull off the feasco fits in to the existentialist realm of ideas.  But with all this, it is their desire to do what ever they have to to achieve what they believe, or what their payed to believe, is best.  Conrad is fine in declaring war on Albania, glorifying a rapist and making Jim Belushi question his ancestral heritage as long as the president remains in office.  This is best exemplified when he has a new friend killed in order to maintain the cover up.

 Interestingly enough Conrad’s tactics betray half and comply with half of PRSA’s guide lines for ethical practice of public relations.  He upholds advocacy and loyalty to the president by stopping at nothing to get the job done, and the concise and quick thinking he employs fulfillsthe requirements of expertise flawlessly.  Unfortunately he leaves the other three dashed to pieces.  He is not objective, he takes the side of his course without giving one additional thought.  This contradicts the principles of Independence in the list of PR ethics.  He also ignores contrary options, a direct infringement of the fairness clause.  And most grievously he has broken the vows of truth and honesty in fabricating a war with Albania.

The film begins with an amusing quote that simply states a dogs it’s tail because it is smarter then its tail, if the tail was smarter it would wag the dog.  This funny little turn of phrase is actually a metaphor for the whole film.  The United States presidentialelection is based off of votes from its citizens.  The people are in control of their government.  But when manipulated, their decision can easily become the governments decision.  The people are the dog thinking that they are waging their tail, but their tail, the government, are tricking them into waging themselves.  The election of the better candidate means nothing.

This is one of my favorite films because it presents a situation that should be infuriating but ultimately comes off as amusing.  We like the layers because they doop the “stupid” public, but unfortunately that public is us.  Its a likable portrayal of a negative stereotype.  The film makes us side with them and we are willing to do it because we are in on the scheme and we know that this is fictional.  But if anything like this ever happened or has ever happened the events and all those involved would be guilty of the most unethical crime in PR history.  Playful as they are these kind of ideas are what make public relations such a contrversual area of expertise.  The characters are neat but we can not become them.