The Publics of Theatre South

When we look at who we are marketing to, we are often looking at a segmented public.  These groups are demographics that can be separated based off of age, career, economic background or even the region in which they live.  Knowing and understanding the values and concerns of these groups is paramount to creating an effective relationship with them.  In the case of my client, Theatre South, the public that they are trying to reach are mainly students and members of the community who are interested in theatre.  When “selling” a show, it is important to find groups that can associate themselves with the work.  If the organization was doing a Irish play festival, it would be a good idea to contact the Center for Irish Studies.  If they were producing a 10-minute play competition it would be a good idea to contact the writing department.  These groups can not only offer support to an organizations efforts but often they can become active in the events.  When Theatre South is trying to simply acquire members, they look to the student body.  This group is looking for a fun and meaningful organization that will help them make friends and build a better resume.  Our members are also those interested in the performing arts.  Breaking down the groups into areas of interest (performing, design, management, etc.) can help the organization appear more effective in providing a quality environment in which to learn.  The main thing that the college level public wants to have something that they can call their own and put their efforts towards.  Providing them that will help any organization thrive. ( )


All about CRAP

When designing a publication your goal is often to avoid creating something that looks like crap, but the word crap is an important  element to any successful piece of work.  Lets begin with the word itself; “C” stands for contrast, “R” is for repetition, “A” is for alignment, and finally “P” is for proximity.  This useful acronym is not my own but that of author Robin Williams in the “Non-Designers Design Book”. ( ) ( ) Contrast is important because it makes the publication intriguing to the eye.  This method gives you the option to emphasize the important points in your work by setting them in a different font, size or position.  This also gives the work an extra burst of liveliness.  Using shapes and locations will create a far more dynamic image.  Repetition gives your work a form of structure and constancy.  This helps create an overall sense of what is being expressed.  Keeping the important points emphasised by repeating them is going to help get your message across. The “A” is for alignment.  Aligning your work makes it flow better and seem more professional.  Keeping a strict alignment will give everything on your page or brochure a cleaner look.  This method also creates a connection between all your information.  Tieing it together keeps it interesting. Finally, “P” stands for proximity.  Keeping everything that needs to be close in its proper place will make it clearer.  This means that similar information will stay where it belongs.  In a way, it is like braking your publication down into chapters.  These four letters spell CRAP, but they can also spell success when it comes to graphic and structural design.  The information in you work is very important to your client and placing that info in a clean, clear, and concise design will express that importance to your audience.  This acronym is a good one but if your not comfortable with saying or remembering the word CRAP, try CARP, PRAC or, in our case, PRCA.

PRCA 3339

I will be starting a blog for my public relations publications class.  All posts will be under the new category of “PRCA 3339”.  This blog will cover the information that I come across during my time in this class.


I’m happy to be here but I’m starting to gage my college mortality.  I’m not ready to leave but I am ready to stop studying.  I want to focus on my career and not deal with core.  Summer will be nice though.


I just got an email from Rosemary Newcott, the artistic director of Theatre for Youth at the Alliance Theatre.  She is currently directing a show.


This semester is slowly killing me.  I just found out that I have a rehearsal on Monday, 2 exams on Tuesday, 2 on Wednesday and just as a kicker 1 on Friday.  Heaven help me.

Top 10 things that I learned in PR

During this past semester I have learned several things that I believe will help me succeed in the real world

1.  I discovered the power of social networking and how its going to play a pivotal role in public communication.

2. I learned the responsibility of keeping a blog and navigating new technologies. (Their new a least to me)

3. I’ve learned the importance of ethics and morality in the P.R. career

4. I have been trained to write a news release, something I will be doing not to long from now.

5. I discover how important writing is to public relations and successful communication

6. I understand the clear difference between marketing, advertising and P.R.  I also understand how they are similar.

7. I learned the power of twitter and though I still don’t like it, its usefulness’s is clear.

8. I learned that there are a wide variety of publics and a specific campaign must be geared toward each.

9. I understand what goes on in corporate and firm based P.R.  I also learned how they are different.

10. I’ve learned to spot campaigns and observe successes and failures in everyday P.R. that is exposed to me.

It’s been a successful class and I hope to utilize the information I received in clear and professional way.